1. Ahrefs: SEO Keyword Tool


Ahrefs is the one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this seo tool to find the most linked to content within your niche.

2. SEMRush:  Marketing SEO Tools


Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.


3. KWFinder: SEO Keyword Tool


An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords, and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

4. Moz: SEO Software


SEO Software Moz kept popping up as one of the best SEO tools that experts actually use. Some raved about how Moz was always up to date despite Google’s regular algorithm changes. Others raved about their chat portal because it allowed them to always get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allow you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.

5. Answer The Public: Free SEO Tools


Free SEO tools like Answer The Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.

6. SpyFu: Free SEO Tools


 While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on GoogleAdwords and more. It’s one of the most detailed SEO analysis tools on the market.

7. Majestic: Marketing SEO Tools


Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The SiteExplorer feature allows you to easily see a general overview for your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank.

8. SEOQuake: Free SEO Tools


SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to help you determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

9. Siteliner: SEO Analysis Tool


Siteliner is an SEO checker tool that helps find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

10. Fat Rank: SEO Tools


SEO Chrome extensions like Fat Rank allow you to easily analyse your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out what your rank is per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your online store for that keyword so you can make adjustments as needed.

11. Keywords Everywhere: SEO Keyword Tool


Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for. They use a combination of free SEO tools to simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time each day.

12. Screaming Frog: SEO Tools Online


Screaming Frog is considered one of the best SEO tools online by the experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to, said the speed at which you can get insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

13. CORA: Advanced SEO Tools


 If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.

Conclusion

The best SEO tools on this list aren’t enough. I mean, they’re definitely going to help you better understand how you can improve your website’s optimization but they won’t do the work for you. You’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your manufacturer descriptions and turning them into something that suits your niche and taking what you’ve learned from these SEO tools and making adjustments. If you’re on a budget most of these tools have free features or trials you can play around with. Try them out. Think of these SEO checker tools as mentors telling you what you need to improve on. And follow their suggestions to skyrocket your growth. Your success falls on you. Take that next step.