By now we all understand just how far reaching, and powerful, social media can be for businesses of all sizes and descriptions. At least, we should. The social media revolution is a distant memory, and platforms like Facebook, Twitter, and Instagram are now … Read more
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Digital marketing may be constantly evolving, but one thing that doesn’t change is the importance of search engine optimization (SEO). Climbing the search rankings means more organic traffic coming to your website, and that means greater revenues. If you’re han… Read more
1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines… Read more
Categories of SEO tools As mentioned above, it's not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficu… Read more