Like a carpenter without a hammer, an SEO without the proper tools won’t get very far. The web is loaded with various web applications to help you get to the top of the SERPs (Search Engine Results Pages). So how do you know which to use? A great start is to use our free SEO Auditor tool to show you some basics such as organic keywords, domain authority, and much more. In this quick guide, I will briefly touch on the best SEO tools that I use daily and help you get more organized in your quest to dominate search marketing.
Google Webmaster Tools
Without a doubt, GWT is your best friend in SEO. Why? Because it’s free! Seriously though, it has so much data at your fingertips, and a critical first step is to verify your site along with submitting an XML sitemap. You want to make sure that Google knows all the webpages within your site right away through the sitemap. Once setup, you have a wealth of information such as search queries, links to your site, and so much more. For a detailed look at how GWT can help you leverage SEO, take a look here.
SEMRush
This is another great starting point for your SEO ranking needs. Just head over to SEMRush and enter your domain. Right away, you’ll get a quick snapshot of organic keywords and a ton of other traffic data such as competitors in ads. All data comes with easy to read charts to see how your traffic is performing over time. What I really like is watching a few of their beta tools take flight. SEMrush also gives you the option to track keywords in their position tracking tool and sign up for an updated, weekly position tracking report. It’s a really nice feature! They also have a backlinks section. It will be interesting to watch as this starts to really build a stronger index.
Copyscape
A highly underutilized SEO tool, but also very important is Copyscape. It’s clear that Google does not like duplicate content issues with their Panda algorithm. This easy to use website tool finds all of the duplicate content on your site so you can start to clean it up. Did you use the same 200 character intro across social sites and directories that is on your homepage? Change the copy on your homepage for a quick fix. You definitely don’t want any copy out there with a match to your site’s content.
Raven Tools
This is by far my favorite SEO tool on the market today. For starters, the reporting in Raven is really nice. Raven is marketed as an organic SEO tool, and some of the reporting doesn’t pull some necessary data from ads, such as Goals defined in analytics. But for an all-in-one tool, I really like it and spend a good majority of time in here. You can monitor your social accounts and keep a close eye on your links in the link manager. They leverage so many other API’s and deliver them all in one easy to use place for quick snapshots on your Google analytics and webmaster tools. The Research Central section really helps you dive in and see what you need to look at right away along with backlink data from MajesticSEO.
GTMetrix
I’m a super advocate of page speed and site performance. It’s actually what we do best at Zadro Web. The technical side or on-page SEO is critical to your rankings and the nice thing is that you have all the control to make changes to your site. GTMetrix shows you what you need to do right away to get site performing optimally. Things like page speed, browser cache, optimized image, and file compression all really make a huge difference for SEO ranking. This is one tool you definitely want to utilize often. Get your site speed under 2 seconds!
Screaming Frog
Another fantastic tool to get into the technicals of your site is the Screaming Frog Spider Tool. Just enter in your URL and this amazing program will crawl your site in lightening speed. The free version will crawl up to 500 pages on your site, showing you a lot of on-page data such as meta descriptions, titles, and semantics. What’s even better is that it will show you pages that 404 on your site. This is a great way to find broken links and get them fixed. Screaming Frog can also create a properly formatted XML sitemap which you can submit to GWT.
OSE – MajesticSEO – Ahrefs
And last, but far from least we need backlink data, right? I really think that ahrefs.com or MajesticSEO should be your primary sources. They have the most comprehensive data of live links and you can see your anchor text distribution nicely, which is critical for Google’s Penguin and in-depth analysis. However, I lean more on Open Site Explorer by Moz as a starting point. I really like the filtering options to dive in quickly to your site’s backlink data. Link building will always be a primary component to SEO and understanding your link profile inside and out is mandatory.
There are countless other SEO tools you can find here on Moz. I hope this small guide on the best SEO tools I use daily will push you in the right direction to really understand your SEO efforts and climb the Google search mountain. Are there tools I left out that you use often? Feel free to start a discussion in the comments. Until next time, happy SEO’ing.
6 Comments
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
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ReplyDeleteAhrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
SEOQuake
ReplyDeleteSEOQuake is one of the most popular SEO toolboxes. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay. It can show the total number of indexed pages, domain age, social shares and external links.
This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real time stats as you browse.
SEOQuake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors. Once you land on the page, just click the icon on the toolbar area.
SEOQuake
ReplyDeleteSEOQuake is one of the most popular SEO toolboxes. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay. It can show the total number of indexed pages, domain age, social shares and external links.
This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real time stats as you browse.
SEOQuake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors. Once you land on the page, just click the icon on the toolbar area.
Thanks for sharing these tools!
ReplyDeleteWill definitely consider using them in the future
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