Small businesses are making the big impression on Facebook, and if your company isn’t taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing out!"I think every business tries Facebook ads, fails at it and then blame the platform," You're not alone if a minute or two in Power Editor leaves your head rotating and wondering, "Wait... so how do Facebook ads work?!" Don't even know what Power Editor is? Hey, you're in good company. The majority of Facebook users don't (more on that later).
In this post, we're going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Face book’s ad target enables you to tool downward to any audience. Facebook has 25 million small businesses with active company pages. Since the social network has about one million active advertisers, four percent of companies that use Facebook to connect with customers are also using the site to advertise. close? There’s a lot of potential for small businesses. Money is another reason. When you’re a small business, you may not have expendable dollars to dedicate to marketing. However, the beauty of Facebook advertising is that you can spend as much as you want. But, what are some ways to really estimate what you should be expenditure? So, is Facebook advertising for small business really worth it? Read on to find out how you and your business could take advantage of Facebook advertising.


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 Set up a Facebook audience

This can be done within Face book’s Power Editor, you can customize your audience to include/exclude users based on age, location, relationship status, page affinity (e.g. the user "likes" other pages similar to yours), job title, household income and so much more.


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Create a free offer for your audience
This is the fastener that earns their trust - it may be a free eBook, track, trial membership, or even a free physical product that you email. The goal of your Facebook ad is to get the user over to a landing page where you protected their email address in the switch for the free offer.

Start Small and Increase as You See Results  



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With the above steps, you’re ready to invest in a smart Facebook ad campaign that will bring a positive ROI. (That means for every dollar you spend, you’ll get more than a dollar back in sales.) Ideally, even small businesses should set aside $1,000 for a preliminary ad test to begin optimizing their messaging. This will give you just enough ad spend to run some tests and determine the best ads and audiences. It may seem like a big investment at first for some small businesses, but the testing phase actually makes sure your advertising becomes money-making quickly. Once you’ve run a test, you’ll be able to in effect “turn on” your optimized Facebook ads and increase sales with the tap of a switch! The more you spend the more sales you’ll get after optimizing your ads.

Define budget and spend

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Facebook enables you to retain complete control over your money. As an advertiser, you can define how much you want to spend - you have the option to set a daily budget or limit the budget over the being of the campaign.
You can also tell Facebook what you're enthusiastic to spend per click. This is a great option for businesses that already know what a lead is worth to them.

Understanding Types of Facebook Ads

In this post, we've primarily discussed why Facebook ads work for driving traffic to a website (Facebook calls these Traffic ads.), however, there are many additional ad types, including:
  • App Installs
  • Brand Awareness
  • Conversions
  • Engagement
  • Lead Generation
  • Reach
  • Store Visits
  • Video Views
All of these ad types serve an exceptional purpose, from audience growth to making sales. As you learn more about Facebook advertising, you'll learn how different ads can help you achieve different goals.
Just because you’re a small business, doesn’t mean you need to withhold on advertising. Because of affordable platforms like Facebook, the small guys can now come out on top. Plus, it won’t take much to create long-lasting results. You just have to know what you want, what you can allocate, and what you need to do to differentiate yourself. Ultimately, the success of your Facebook advertising efforts will depend on your assurance to learning Facebook Power Editor and best practices (or partnering with an experienced agency that already has these skills).
If you have a success story with Facebook Ads, or if you have a question about small business marketing, share it in the comments