DigitalMarketing is not a new term for marketers as well as businessmen who want to
excel all the boundaries of competition in the market. As per Google, 80% of
people are reluctantly using internet for their searches, shopping and other
queries which encourage businesses to adopt different internet marketing
strategies to earn profits and valuable customer base. However, there are still
the majority of marketers and businessmen who run businesses without a digital
marketing strategy because either they don’t have trained digital marketers or
lack knowledge.
The
Insights report indicates that only “35% of digital marketers have a digital
marketing plan integrated into their overall marketing strategy. Another 18%
have digital marketing strategies but these strategies exist separately they
aren’t part of the overall marketing strategy. The remaining 47% have no what
is digital marketing strategy at all.” Let’s dive into what is digital
marketing? How can you be successful with Digital Marketing?
What is
Digital Marketing?
Digital
Marketing is a set of online tools and marketing strategies that help
businesses as well as marketers to achieve the business’ goals through the
internet. These strategies help them to promote and advertise the products or
services with the help of digital devices such as laptops, mobile, tablets etc.
It consists of various streams and marketing channels which makes easily
accessible to greater audiences which can also be categorized into the
geographical area and people interest.
Learn
Digital Marketing:
Digital
Marketing is one of the booming industry in India. You can find many trained
candidates who are highly experienced in Digital Marketing. However, if you are
running a business, you need to be updated with the digital marketing trends
and strategies as well. For the same, one should learn digital marketing and
there are many ways to learn it. You can learn from Youtube videos, online
websites, blog or Digital Marketing Training Programs. You need to keep
yourself updated on top of industry news by following major digital marketing
sites and influential people on social media as well.
Make
a Plan/Strategy:
One
should never underestimate the power of well defined and organized digital
marketing plan. It can steer digital marketers in the right direction and help
them to identify and achieve their digital marketing objectives. For example,
the well crafted social media content calendar can help you relax and serve
your month’s purpose. You can see what specific days you have to write, how
many times you post (and to where), the blogs needed, the budget allocated to
social media promotion and the campaign message you are pushing. But most
importantly, you can see why you’re taking each action because the best plans
are built on powerful audience insights and the success of the campaigns.
Use
the Right Tools:
Using
the right tools for marketing strategies saves time as well as
efforts. Digital marketing tools like Active Campaign can help
you increase traffic to your website and improve your conversion rate through
email marketing, while project management tools like Slack and Asana can
help you organize and manage both your personal and team projects. Take
advantage of automated marketing systems that allow you to scale your marketing
efforts effectively.
Build
your Brand:
The
traffic that you receive through digital marketing strategies consists of the
audiences most probably who want to know more about your brand what you are
offering. If your brands and businesses deliver what you promise, you will
build a quality relationship with your audience, help to gain consistent and
loyal customers. This helps to build and maintain a brand reputation as
customers who are satisfied with your engagement and performance will glad to
share their experiences with others which will simply result into the word to
mouth kind of promotions automatically. This also proves that your reputation
going viral and open up new opportunities and scope to grow more and reach
bigger markets.
Advertise
your Products and Services:
For
a running a successful digital marketing campaign, you also need to identify
and follow the rules of Bing, Yahoo!, and Google search ads. Optimize the URL
displayed in your search ad so that it’s relevant to the product or service you
are promoting by including the relevant keywords in your headlines and copy
that either match or closely match the keywords you bid. Pay Per Click
Advertising is the perfect way to target a particular niche and bring new
customers to your brand or website. PPC ads which are displayed along with the
search results and entice users to click them to find out what they are looking
for.
Leads
to Customer Action:
The
best way to convert your visitors into customers after using all the marketing
tactics is to add CTAs (Call-To-Actions) buttons in your every marketing
strategy. It is a button that can be of many forms like Buy button, Sign Up
form, Download, etc., as per the business requirement which drives your visitor
to do what you want them to do. For better results, use the button of
proper action keywords to entice the visitors and also colored them
appropriately. The color scheme, graphics, and even their right positioning
create a psychological effect and meaning to them.
Other parameters you need to take care are:
- Build a mobile-friendly website as customers are prone
to use smartphones than laptops.
- Be loyal to customers and share a fair and informative
content regarding your business.
- Be always available to address customer’s queries and
feedbacks.
- Share your upcoming or new products launches as well as
informative content through the use of email marketing as it plays a big
role in the lead generation too.
- Use Google Analytics tool to monitor your marketing
campaigns and keep on shuffling your strategies as per the results.
7 Comments
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